Privacy Policy
This Privacy Policy describes how empowerathleisure.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.
For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.
What Personal Information We Collect
The personal information we collect depends on how you engage with our Site and services. "Personal information" refers to data that identifies, relates to, describes, or is linked to you.
When you visit our website, we gather specific details about your device, your interactions with the site, and the information required to process your purchases. Additionally, if you contact us for customer support, we may collect further details to assist you.
In addition to the specific uses outlined below, we may use the information we collect to communicate with you, enhance or optimise our services, comply with legal obligations, enforce our terms of service and protect the rights of our users, our platform and others.
In this Privacy Policy, "Personal Information" refers to any data that can identify an individual (including the types of information mentioned below). Please refer to the list below for more details about the Personal Information we collect.
Information You Provide Directly to Us
- Contact Information: Your name, address, phone number, and email.
- Order Details: Information such as your billing and shipping addresses, payment confirmation, email address, and phone number.
- Account Information: Your username, password, security questions, and other details required for account security.
- Customer Support Information: Any details you provide when communicating with us, such as messages sent through our services.
- Device Information: Web browser version, IP address, time zone, cookie data, pages or products viewed, search terms, and Site interaction details.
Certain features of our services may require you to provide specific information about yourself. While you have the option not to provide this information, doing so may limit your ability to access or use those features.
How We Use Your Personal Information
- Providing Products and Services: We use your personal information to deliver our services and fulfill our contractual obligations to you. This includes processing payments, managing orders, sending notifications about your account or transactions, creating and maintaining your account, arranging shipping, and handling returns or exchanges. Additionally, Shopify may match your account with other Shopify services to enhance your shopping experience. For details on how Shopify handles your information, refer to its Privacy Policy.
- Marketing and Advertising: Your personal information may be used for marketing purposes, such as sending promotional communications via email, text, or mail, and displaying advertisements tailored to your interests. This helps us personalize your experience on our Site and other platforms.
- Security and Fraud Prevention: We use your information to identify and address potential fraudulent, illegal, or harmful activities. Protecting your account credentials is your responsibility; please ensure your username, password, and other login details are kept secure. If you suspect unauthorized access to your account, contact us immediately.
- Customer Communication and Service Improvement: We use your personal information to provide customer support, respond to inquiries, and improve our services. This aligns with our legitimate interests in maintaining strong customer relationships and enhancing your experience with us.
Sharing Personal Information
We work with service providers to deliver our services and fulfill our agreements with you, as outlined above. For instance:
- E-commerce Platform: We use Shopify to operate our online store. To learn more about how Shopify handles your Personal Information, you can visit their Privacy Policy.
- Legal Compliance: We may disclose your Personal Information to comply with legal and regulatory requirements, respond to lawful requests such as subpoenas or search warrants, or protect our rights when necessary.
The categories of personal information disclosed include those outlined in the sections “How We Collect and Use Your Personal Information” and “How We Share Your Personal Information.”
Information We Collect About Your Usage
We automatically gather certain details about your interaction with our services ("Usage Data"). This is facilitated through the use of cookies, pixels, and similar tracking technologies ("Cookies").
- Information on how you access and interact with our site and account.
- Device and browser details.
- Network connection information.
- Your IP address.
- Additional data regarding your engagement with our services.
Information We Collect from Third Parties
We may also gather information about you from third-party sources, including vendors and service providers who collect data on our behalf. This information may include:
- Support for Our Site and Services: Details provided by companies like Shopify that help power our Site and Services.
- Payment Processing: Information from payment processors (e.g., bank account details, credit or debit card information, billing address) collected to process payments, fulfill orders, and deliver requested products or services as part of our contractual obligations.
- Online Tracking Technologies: When you visit our Site, interact with emails, engage with our Services, or click on advertisements, certain data may be automatically collected through tracking technologies such as cookies, pixels, web beacons, software developer kits, and third-party libraries.
Any data obtained from third parties is handled in line with this Privacy Policy. For more information, see the section on Third-Party Websites and Links.
Cookies
Our Site uses Cookies, similar to many other websites. Cookies are small data files that help enhance your experience and the functionality of our Site.
How We Use Cookies
- Site Functionality: Cookies enable the smooth operation of our Site and remember your actions and preferences.
- Analytics and Optimisation: We use Cookies to analyse user interactions, helping us improve and optimize our Services. This is part of our legitimate interest in providing an excellent user experience.
- Personalised Advertising: Third-party service providers and partners may use Cookies on our Site to tailor products, services, and advertisements to your preferences both on our Site and across the web.
For more information on the specific Cookies used in conjunction with Shopify, please visit Shopify’s Cookie Policy.
Managing Cookies
Most browsers accept Cookies by default, but you can modify your browser settings to block or remove them. However, please note:
- Blocking or removing Cookies may affect the functionality of our Site, limiting certain features or causing services to work incorrectly.
- Disabling Cookies may not completely prevent information sharing with third parties, such as advertising partners.
By continuing to use our Site without changing your Cookie settings, you consent to our use of Cookies as described in this policy.
How We Share Your Personal Information
We may share your personal information with third parties under specific circumstances, ensuring such disclosures align with this Privacy Policy. These situations include:
- Service Providers: Sharing information with vendors and third parties who perform functions on our behalf, such as IT support, payment processing, data analytics, customer service, cloud storage, order fulfillment and shipping.
- Business and Marketing Partners: Collaborating with partners to offer services and personalized advertising. These partners will process your information in line with their privacy policies.
- With Your Consent: Sharing your information when you explicitly request it, such as for shipping products or interacting through social media widgets or login integrations.
- Affiliates and Corporate Group: Sharing information within our corporate structure to efficiently manage our business operations.
- Business Transactions: Disclosing information during corporate transitions like mergers, acquisitions or bankruptcy.
- Legal Obligations and Protections: Complying with legal requirements, such as subpoenas or search warrants, enforcing terms of service and safeguarding our rights, the Services, and our users.
The categories of personal information disclosed include those outlined in the sections “How We Collect and Use Your Personal Information” and “How We Share Your Personal Information.”
| Category | Categories of Recipients |
|---|---|
| Identifiers such as basic contact details and certain order and account information | Vendors and third parties who perform services on our behalf (such as Internet service providers, payment processors, fulfillment partners, customer support partners, and data analytics providers) |
| Commercial information such as order information, shopping information, and customer support information | Business and marketing partners |
| Internet or other similar network activity, such as Usage Data | Affiliates |
| Geolocation data such as locations determined by an IP address or other technical measures | Affiliates |
We do not collect or share sensitive personal information without your consent, nor do we use it to make inferences about your characteristics.
Third-Party Websites and Links
Our Site may contain links to third-party websites or online platforms that are not operated or controlled by us. If you choose to visit these external sites, we recommend reviewing their privacy policies, security practices and terms and conditions. We are not responsible for the privacy or security practices of these third-party sites, nor for the accuracy, completeness or reliability of the information found on them.
Please note that any information you share on public or semi-public platforms, including third-party social media sites, may be visible to other users of those platforms and may be used by us or third parties without limitation. The inclusion of such links does not imply our endorsement of the content, owners, or operators of those sites unless explicitly stated on our Services.
Security and Retention of Your Information
While we implement industry-standard security measures to protect your information, please be aware that no security system is entirely foolproof and we cannot guarantee absolute security. Additionally, any data transmitted to us may not be fully secure while in transit. We recommend avoiding the use of unsecured communication channels for sending sensitive or confidential information.
The length of time we retain your personal information depends on various factors, including whether it is needed to maintain your account, provide our Services, comply with legal obligations, resolve disputes or enforce applicable policies and contracts.
Your Rights
Depending on your location, you may have certain rights regarding your personal information. These rights may not be absolute and may only apply in specific circumstances. In some cases, we may decline your request as allowed by law.
- Right to Access / Know: You may request access to the personal information we hold about you, including details on how we use and share your information.
- Right to Delete: You may request the deletion of personal information we maintain about you.
- Right to Correct: You may request that we correct any inaccurate personal information we hold about you.
- Right of Portability: You may request a copy of your personal information in a readable format, and in certain circumstances, request that we transfer it to a third party.
- Restriction of Processing: You may request that we limit or stop processing your personal information in certain situations.
- Withdrawal of Consent: If we rely on your consent to process your personal information, you can withdraw this consent at any time.
- Appeal: If we decline your request, you may have the right to appeal our decision. Simply reply to our denial to initiate this process.
- Managing Communication Preferences: You may opt out of receiving promotional emails by clicking the unsubscribe option in our emails. However, you may still receive non-promotional communications, such as order confirmations or account-related messages.
You can exercise these rights by using the options provided on our Site or by contacting us directly using the details below.
We will not discriminate against you for exercising these rights. In some cases, we may need to verify your identity before responding to your request (e.g., through your email address or account details). If you wish, you may designate an authorised agent to make requests on your behalf. In such cases, we will require proof of authorisation from the agent and may ask you to verify your identity directly with us. We are committed to responding to your request in accordance with applicable law.
Complaints
If you have any concerns or complaints about how we handle your personal information, please reach out to us using the contact details below. If you are not satisfied with our response, and depending on your location, you may have the right to appeal our decision by contacting us directly or by filing a complaint with your local data protection authority.
International Users
Please be aware that your personal information may be transferred, stored, and processed outside of your country of residence. This may involve processing by our staff or third-party service providers and partners in other countries.
If we transfer your personal information outside of Europe, we will ensure it is protected through recognized transfer mechanisms, such as the European Commission's Standard Contractual Clauses or similar agreements under UK regulations, unless the transfer is to a country deemed to offer adequate protection.
Contact Us
For any questions regarding our privacy practices or this Privacy Policy, or if you would like to exercise any of your rights, please contact us via email at support@empowerathleisure.com.